Branding the worlds largest ice cream shop

WE REBRANDED THE ICE CREAM FARM

We worked with the Ice Cream Farm to bring the experience to life, creating a brand that could be presented in a way that ties their award winning ice cream and attractions together into a whole.

PLAY. INDULGE. ENJOY.

We created a logo that is mainly typographical. The ice cream cone is illustrated with dynamic strokes, capturing the excitement of the new entertainment on site. Overall, the logo is built to reflect the premium reputation of the brand and their lovely ice cream, appealing to older ice cream enthusiasts and young families alike.

MEET DAISY

We collaborated with Pixel Gas in creating new characters for the farm. We evolved each member of the gang to be associated to the different activities on site.

WE CREATED A BRAND BOOK

We created an in depth brand book to keep the personality and tone of voice consistent through all areas of the customers journey, helping every employee to capture the excitement of the brand.