Working with Tribesports from pre-launch to international presence has been quite a journey. Born from a social network of over ¼ million athletes, it’s a community powered sportswear brand that celebrates the everyday athlete. Think crowd-led designs, consumer-generated fitness challenges and fitness activated pricing.
We had fun taking our cues from tribal face markings for a logo that’s worked brilliantly across everything from the apparel to the website. This is more of a movement than a brand and the Tribe show no signs of slowing.