Empowering Sports People

We created the brand experience for Tribesports, taking a fresh look at sportswear driven by a single ethos:

Celebrating the everyday athlete.

We wanted to embody the power of sporting success and the inclusive of a community with something impactful that would stand the test of time.


The concept of ‘the marks’ came from tribal face markings, they’re to represent the gathering of people from around the world to share their love of sports. ‘The Marks” proved to be versatile to work across all platforms, from web to sporting apparel, the concept also allowing the community to interact with the brand.


Born from a social network of over ¼ million athletes, Tribesports is a community powered sportswear brand, celebrating the everyday athlete with crowd led designs, consumer generated fitness challenges and fitness activated pricing.

We’ve worked alongside the Tribesports team over 5 years from pre-launch to international presence, creating a cohesive brand experience at all touch points, inspiring real athletes everywhere to become a part of the movement.


Tribesports celebrates the ‘weekend warrior’. We created icons that were both functional and expressive to the brand’s tribal grounding.


Owning your marks is more than buying new sportswear. You’re making the smart choice, to influence the products that you choose to buy and know the details of the pricing model and production process.

We created the packaging and swing tags that tell the story of the community. Direct mail referral cards to pull customers back into the fitness activation side of things to reengage them and their friends with the heart of the brand.