You’ve got to have a pretty good product to impress Peter Jones and Duncan Bannatyne. Kirsty Henshaw secured investment from two dragons and when she entered our den, we couldn’t wait to help her take Kirsty’s Meals to the next level.
We started with a brand campaign that gave consumers a better taste of the health and convenience benefits the meals offer. Then we applied this new look across all the packaging – highlighting the super-foods in each meal. So they looked just as good as they tasted.