We worked with the Business Growth Hub in Manchester to help create a brand for a new service to help equip the Digital, Creative and Tech industries with the tools to thrive and connect within Greater Manchester.
We needed to create something fresh that would appeal to the target audience and versatile enough to speak to all three industries. That idea inspired us to create the name, a brand and the world that goes with it.
A LOGO THAT TELLS A STORY
The logo we produced symbolises the Creative, Digital and Tech sectors growing together to create greater and better things.
GREATER A nod to the work in Greater Manchester. Showing that we are stronger, better and more productive by working together.
CONNECTED Connected means bringing people together. It means collaboration and forging links. And this means greater community, resources, talent, ideas, innovation and creativity.
ICONS THAT ADDED INDIVIDUALITY
We created a unique set of icons and patterns that act as an extension of the brand, helping to create individuality whilst also adding personality, energy and vibrancy to communicate the purpose and benefits of the programme.
A CONNECTED WORLD
We developed easy-to-use guidelines that provided The Business Growth Hub with a coherent and consistent set of assets that allowed them to communicate with one voice but also gave them the flexibility for each business to tell their own story. This was a vibrant and forward looking brand, reflecting the business and organisations it represented