Recently, we teamed up with our friends and creative partners Sane Seven to create visual content for Waldo. The brief was to find a way to help their consumers visualise how their high end lenses are manufactured – with care, cleanliness & science. We came up with the concept of ‘miniatures’ that communicates how the fine details are looked after, even with such a small product.

Naturally, we decided to suit up & boot up in our hazmat suits and glorious yellow wellies and get our borrowers on. Acting out various cleaning methods and roles, as if we had our own ray gun!


*DISCLAIMER* No humans were harmed during this shoot, and we have been restored to full size. We couldn’t stand using a Mac Mini any longer.