Waldo Hands Shoot

We were tasked to come up with a creative way to show Waldo in action. However, how could we show a small product in a space where it would be the main focus?

We listened to our client, discovering that our imagery lacked human interaction, importantly – hands.┬áTeaming up with Sane Seven we came up with scenarios for our models to act out, from high fives to spinning daily lenses like a basketball!

We produced several perspective boxes, with holes at all angles, for us to slip our hands through. The boxes were painted in our brand colours, which captured the light beautifully and used as a theatre for our hands to act.