Fresh, honest and effective AF. Carbon Theory are a skincare brand that lay it bare. Their products have a natural power and it’s their incredible results that set the bar.
We wanted to give them a website that put this authenticity up front. This started with helping them redefine their story and focus on their honesty, their ethics and their success stories.
When it came to their site we moved them from a plain shop-led presence to a real brand showcase. But we kept it true to their upfront attitude – less shine and glossy influences, more authentic inspiration. No-filter, no BS, just honest AF.