We're Adventurous
We won't ever go with the easy option, our goal is to always make maximum impact.
Sleeping Patterns brought warmth and everyday life to the brand, highlighting human benefit alongside technology of the mattress.
The shoot took 2 days, over 25 people involved, 12 volunteers including graffiti artists, lighting, set builders – the photography team; Sane Seven and 8 models
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We're Loyal
We’re part of your team and your brand is our core focus. We collaborate and adapt with you to keep your brand disruptive.


Getting stuck in with Waldo on the miniatures photoshoot.
See moreWe're Agile
We’re a small digital and creative team that move fast and help your brand connect with people.
Working with










Underexposed is a team of incredibly passionate and talented creatives and developers. They have been fundamental to building Waldo to what we are today!
Founder & CEO - Waldo
Underexposed go above and beyond.
By getting to the heart of our story they created something more than the sum of its parts. They developed a brand that works brilliantly across all mediums and gives us real stand-out in the market.
Founder & CEO - Itch
Underexposed helped us stand out. They understood us from the start and became part of the team. We’ve now got a flexible brand we can really run with.
Founder & CEO - Hirehand
The team at Underexposed have been an outstanding and integral creative partner for Apex since inception. A super-talented bunch of designers and developers - and a pleasure to work with.
Co-Founder - Apex
Underexposed are a huge part of the team and have been with us right from the start. They were instrumental in helping to shape our vision and their creative insights and ideas have been vital in making sure we cut through, and win in a very noisy sector.
Founder & CEO - Simba
Underexposed were exactly what we needed. They are agile and efficient and super creative, helping us understand the problem we were trying to solve and bringing great solutions. Thanks to their work, insight and direction our brand has real equity, is smart and full of potential. Oh and they are just great people and a joy to work with.
CEO & Co-Founder – Neat
The Underexposed team have delivered above and beyond our expectations. They have been essential in developing our brand from just a rough idea into a beautiful and compelling multi-touch experience. We would highly recommend them.
Co-Founder's – Untamed