Life in miniature

With contact lens brand Waldo it’s the little things that make a big difference. We teamed up with our creative partners Sane Seven to find a way to bring this to life. And how better than dressing up in bio-hazard suits and getting our Kim and Aggie on?

We wanted to help consumers grasp the care that goes into creating these high-quality lenses so channelled our inner borrowers and transformed into a miniature cleaning army.

And thanks to the magic of a ray gun (ok a Mac) we created some quirky and effective imagery.