Up close and fur-sonal

Fleas, ticks and worms. No one likes them, but they’re a fact of life. The best way to deal with them is to prevent them and that’s where Itch comes in. Personalised treatments for your pet, delivered to your door – so your pets are protected, and you’ve got one less thing to think about.

How we helped

We recognised that Itch were offering something a bit different. So we took the opportunity to develop a brand that moves them away from the clinical or over-cute.

We created a brand that is rooted in reality and doesn’t shy away from the highs and lows of being a pet parent. From an emotive brand positioning and no-nonsense tone of voice, to a bold design led by the dot from the itch ‘i’, we shaped an identity that’s already got tails wagging.

With the new brand already applied across packaging and digital we're looking forward to helping Itch continue to be best in show for pet protection.


  • Brand Strategy
  • Brand Identity
  • Tone of Voice
  • Packaging
  • Illustrations
  • Animation & Motion
  • User Journey
  • Website Design
  • Brand Launch

Underexposed go above and beyond.
By getting to the heart of our story they created something more than the sum of its parts. They developed a brand that works brilliantly across all mediums and gives us real stand-out in the market.

Jonny Gould – Founder & CEO