For women
growing bolder

Lagatta is premium activewear for women over 40 who play by their own rules. The go-getters, the ass-kickers, the strong and the fabulous. They wanted a brand that reflected that. So we gave them one.

How we helped

We knew Lagatta wanted the world to take notice so we helped them develop a positioning and tone of voice that hits stereotypes where it hurts.

A confidence that is carried through into a visual identity of bold colour combinations and graphic gradients that represent body forms and movement in a subtle and modern way. It’s a strong and vibrant brand that shakes things up, just like the women who wear it.


  • Strategy
  • Branding
  • Animation
Lagatta - Logo
Lagatta - Act your age
Lagatta - angled shot
Lagatta - Growing bold and strong
Lagatta - Growing bold rotating text
Lagatta - Hold shape lift sculpt
Lagatta - Gravity defying support
Lagatta - Features
Lagatta - Age is just a number. Mine is higher than yours.
Lagatta - Different platforms
Lagatta - Real people
Lagatta - Posters

From flawlessly unearthing the unique elements of our story, to moulding them into clever words and beautiful visuals that wildly resonate with our customers. The Underexposed team is extremely talented at balancing product functionality and deep brand personality, giving us incredible tools to communicate each layer of Lagatta across channels. They've helped us position, focus and visualise our brand in an unparalleled, clever and beautiful way. Some people just get it, and everyone at Underexposed is one of those people. I can't wait to continue our work as Lagatta grows.

Stephanie Reynders – Founder

Lagatta - Welcome note
Lagatta - Clothes tag
Lagatta - Welcome box