For women growing bolder

Lagatta is premium activewear for women over 40 who play by their own rules. The go-getters, the ass-kickers, the strong and the fabulous. They wanted a brand that reflected that. So we gave them one.

How we helped

We knew Lagatta wanted the world to take notice so we helped them develop a positioning and tone of voice that hits stereotypes where it hurts.

A confidence that is carried through into a visual identity of bold colour combinations and graphic gradients that represent body forms and movement in a subtle and modern way. It’s a strong and vibrant brand that shakes things up, just like the women who wear it.


  • Brand Strategy
  • Branding Identity
  • Tone of Voice
  • Animation & Motion

From flawlessly unearthing the unique elements of our story, to moulding them into clever words and beautiful visuals that wildly resonate with our customers. The Underexposed team is extremely talented at balancing product functionality and deep brand personality, giving us incredible tools to communicate each layer of Lagatta across channels. They've helped us position, focus and visualise our brand in an unparalleled, clever and beautiful way. Some people just get it, and everyone at Underexposed is one of those people. I can't wait to continue our work as Lagatta grows.

Stephanie Reynders – Founder