Good morning and good night

Everybody wants a perfect smile. Ordo is here to bring that one step closer. To help you brush up on your oral hygiene by delivering quality brushes and pastes direct to you. And they’ll be the best-looking thing in your washbag.

How we helped

Ordo needed a brand as fresh as their products, so that’s what we gave them. This is a toothbrush designed for modern life, a subscription that brings simplicity to oral hygiene, and products too stylish to put in the bathroom cabinet. We heroed this simplicity and style at every touch point, from insta-worthy packaging to the sleek website.


  • Brand Strategy
  • Branding Identity
  • Tone of Voice
  • Packaging
  • Art Direction
  • Photography
  • Brand Launch

Whatever the time of day, with Ordo it’s time to smile. The Ordo logo embodies the good morning and good night the product brings, and the colour palette is inspired by sunrise and sunset. Our messaging went beyond the technology and subscription service to the emotional benefits. Putting Ordo at the heart of the conversation and celebrating great oral hygiene.