Simba sleep

Dreaming big with Simba

Beds. They can make or break your night. And the following day. Simba created the most advanced mattress in the world. A mattress to disrupt the market. They came to us for a brand that maximised this potential.


High Commendation Brand Campaign
DW Awards 2017

How we helped

We knew from the start Simba had a unique offer. A Simba mattress provides ultimate support and we did the same for them. Brand positioning and tone of voice, marketing and ad campaigns, digital and social. Working with the team from pre-launch to international presence we created a brand that demands attention.


  • Branding
  • Strategy
  • Packaging
  • UX Design
  • Digital
  • Art Direction
  • Advertising


  • Frontend
  • Custom Backend Applications
  • Shopify Plus Advanced Customisations
  • Ongoing Support & Maintenance
Simba explosion
Simba box

Sleeping patternzzzz

Behind every Simba mattress is decades of R&D and the latest tech but we needed to humanise this. Working with our good friends Sane Seven we developed a concept to communicate the benefits of a mattress designed to respond to different sleep styles. Enter Simba Sleeping Patterns. Bold, fun, and stand out, we used contrasting Z patterns to show that even if you sleep different, with Simba you both get a restful night.


Underexposed are a huge part of the team and have been with us right from the start. They were instrumental in helping to shape our vision and their creative insights and ideas have been vital in making sure we cut through, and win in a very noisy sector.

Steve Reid – CEO & Co-Founder