Simba sleep Simba sleep

Food they'll
go wild for

Untamed is a cat food revolution. It's packed with the freshest ingredients and none of the junk. Mirroring the diet they would hunt down themselves, it's food that cats go wild for.

How we helped

From the brand name to packaging, website to tone of voice, we've been part of the revolution from the start.

We created an identity that nods to the playful hunting instincts of cats, but also heroes the quality whole meats that help Untamed stand out from the pack.

It's a bold and vibrant brand that we've applied across packaging, digital and social.


  • Branding
  • Strategy
  • Packaging
  • Art Direction
  • Photography
  • Naming


  • UX Design
  • Custom Backend Application
  • Shopify integration
untamed logo
Untamed trial box
Untamed cat photoshoot
Untamed photoshoot
Untamed posters

The Underexposed team have delivered above and beyond our expectations. They have been essential in developing our brand from just a rough idea into a beautiful and compelling multi-touch experience. We would highly recommend them.

Ben, Marco, Lenny – Co-Founder's